TPG Persuasive Storytelling trains commercial teams to build and deliver stories that earn yes decisions people will own and execute.
Your buyers sit through dozens of presentations every week. Most sound the same, filled with facts, data, and analysis, but lacking a compelling story. Information alone rarely changes minds. It rarely creates urgency. And it rarely inspires action.
The teams that consistently influence decisions understand something others don't: decisions are driven by stories, not slides.
They know how to connect insight to action, align stakeholders around a common idea, and earn yes decisions that people will own and execute.
That is what we teach.
“The TPG storytelling training reshaped how our commercial team builds and presents recommendations. Win rates went up the same quarter.”
“We finally have a shared language for how we tell our story. Our customer meetings are more focused and our follow-up is faster.”
“Practical, immediately useful, and rare in its honesty. Our team uses the frameworks every week.”
Todd Bradley has spent more than 25 years helping commercial teams win decisions in highly competitive customer environments. He believes the biggest obstacle to influence isn't a lack of data it's the inability to turn insights into a story that buyers believe and act on. As the creator of the TPG Persuasive Storytelling methodology, Todd helps teams build the skills needed to influence decisions, create alignment, and drive execution.
Jon Halpern believes the best stories don't just inform they influence decisions and inspire action. He has helped commercial teams across Fortune 100 companies build the capabilities needed to earn stakeholder commitment, align decision-makers, and drive execution. His practical approach helps participants turn insights into stories, stories into decisions, and decisions into action.
Jason West believes the most effective stories do more than communicate ideas. They shape strategy, build alignment, and drive growth. As a former CMO and Partner at TPG, Jason helps teams translate business challenges into compelling narratives that inspire action. His approach connects strategy to execution through persuasive storytelling that influences decisions and accelerates results.
Kathryn believes the most effective stories begin with a deep understanding of shoppers, customers, and category growth. As a Partner at TPG, she helps teams turn insights into strategies and actions that create value for both retailers and manufacturers. Her approach combines category leadership, shopper marketing, and persuasive storytelling to influence decisions, build alignment, and drive execution.
One day. Four frameworks. You leave with a real story, ready to present.
See upcoming sessionsNo pitch. Just a 30-minute conversation about your team and what they need.
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