THE TEAM

Built for commercial teams. Delivered by commercial leaders.

Todd Bradley

Todd Bradley

Todd Bradley has spent more than 25 years helping commercial teams win decisions in highly competitive customer environments. He believes the biggest obstacle to influence isn't a lack of data it's the inability to turn insights into a story that buyers believe and act on. As the creator of the TPG Persuasive Storytelling methodology, Todd helps teams build the skills needed to influence decisions, create alignment, and drive execution.

Jon Halpern

Jon Halpern

Jon Halpern believes the best stories don't just inform they influence decisions and inspire action. He has helped commercial teams across Fortune 100 companies build the capabilities needed to earn stakeholder commitment, align decision-makers, and drive execution. His practical approach helps participants turn insights into stories, stories into decisions, and decisions into action.